Of course, since the feature is likely restricted to the EU, the impact won’t be resonating. If the EU’s DMA goes into action, Apple will have to change its policies regarding commissions to prevent developers from moving on. With the sideloading capability, developers can have IAPs and won’t have to pay that heavy cut to Apple which means lost revenue for the tech giant. Developers can only escape paying this hefty sum by removing any IAP whatsoever. Apple makes 30% of in-app purchases whenever a user buys or purchases subscriptions or IAP from apps installed via the App Store. Thus, Apple has been restricting apps installed via sideloading.Īnother reason is from a financial point of view. However, Apple cannot vet any apps that aren’t on the App Store such as via sideloading which means it cannot guarantee they are safe to use. The Cupertino-based giant has security processes that vet apps on the App Store to prevent malicious codes from infecting iPhones. Why Does Apple Say No To Sideload Apps?Īpple has always opposed sideloading and the only way to get an app installed is via the official Apple App Store. It also means Tim Cook and his team have enough time to try and turn over the DMA but we’ll have to wait and watch. It is how Apple could enable sideloading in the EU if forced by the DMA.Īdditionally, Apple has time till the coming March to turn in according to the DMA. Additionally, there’s a region lock that Apple can flick to restrict sideloading to specific countries. The code would allow users to sideload third-party apps as well and developers will be able to create third-party iOS app storefronts for the users. The folks at 9to5Mac got their hands on a reference code in iOS 17.2 beta which means Apple is probably testing the sideloading capabilities. Doing so would limit any damage due to sideloading malicious apps as well as give Apple crucial real-life data on how it would operate on sideloading in other markets. Many have long voiced their hope that Apple would allow users to sideload apps onto their device, such as the iPhone. This is where Bloomberg’s Apple analyst Mark Gurman comes into play according to whom, Apple is likely to allow users to sideload apps in the EU which comprises 27 member countries. Several reasons are involved that prevent Apple from agreeing to the same, however, things might change at least in the European Union (EU) starting early next year.Īccording to the EU’s Digital Markets Act (DMA), mobile users should be able to install apps on their devices from third-party app stores. As an Apple user, you cannot sideload apps on your iPhone or iPad, right? Apple has always opposed users from sideloading which is basically the ability to download apps from third-party app stores and websites similar to how you can do it on Android devices.
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